Case Study

AI-Powered Virtual Healthcare

Focus: User Acquisition & Product
Company Stage: Seed

Overview

Intellivisit provides asynchronous virtual care powered by proprietary AI. It connects patients with local providers for the treatment of minor illness, using proprietary AI to provide an accurate diagnosis to the physician.

Intellivisit sought to overhaul customer acquisition. Like most startups, Intellivisit's employees initially wore many hats. But once high growth kicks in, a single person is not enough to manage content, marketing, demos, and sales.

Intellivisit sought to redesign and scale its user acquisition process while revamping their customer acquisition efforts with more structure, tracking, and analysis.

In less than a couple of months, Intellivisit had an entirely revamped website and a clear trackable customer acquisition strategy. The benefits of these radical changes are still being realized, and we continue to work closely with the Intellivisit team to further optimize and scale.

Results

80%
Increase in email open rates
250%
Increase in reply rates
400+
Hospital systems involved
18
Major markets reached

What they say

"We had a great product and good sources for lead generation, but we didn’t have a platform in place to execute and track all of our campaigns. Disruptive Labs worked with us to consolidate our efforts and establish KPIs to track our progress.

Our messaging was also in need of an overhaul, so they helped us refine our narrative and messaging for our website and marketing materials. Overall we had a terrific experience with them. They are basically part of the team and we’re still working together."

Michael Anderson, Growth Manager at Intellivisit

1. Website redesign and branding

Positioning & branding

Having found product-market fit and refined the actual AI infrastructure, the company was finally ready to speed up growth. But having a somewhat outdated website with little information was not exactly ideal for a cutting-edge medical AI platform.

Together with the team, we revamped the overall positioning with a new color palette, typography, and a modern design to give the site a modern feel.

Responsive & fast

To ensure maximum benefit from the new design and meet a tight deadline for a trade show, in less than 6 days we rebuilt the entire website using modern technologies - namely Node.js and React.

This ensured the site was blazingly fast and responsive for all device sizes, with a 5x decrease in the initial page load time compared to the old site! This in turn immediately decreased bounces and increased conversions.

2. Growth funnel & tracking tools

Growth funnel

To begin the process of revamping customer acquisition, we broke down the full Intellivisit funnel into stages and analyzed all the previous marketing and outreach efforts.

Combining this information with our extensive experience, we identified key bottlenecks and devised targeted A/B testing initiatives to increase conversions and allow for faster scaling to new markets.

Tracking tools

We then sought to set up the necessary tools to test, measure and improve our hypotheses. In this case, we were targeting medical executives at hospitals and care centers using email as the initial medium - HubSpot was a natural fit to start with low volumes.

Email delivery, open, and click rates were all set to be carefully monitored, and tracking/analytics tools were added to custom landing pages to track conversions.

3. Email campaigns & A/B testing

Email campaigns

With a structured plan and appropriate monitoring tools in place, we started our email outreach. Soon, hundreds of emails were going out daily and landing in the inboxes of medical executives.

In little more than 3 weeks, we were able to improve open rates by more than 80% and reply rates by more than 250% and counting.

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