AI-Powered Virtual Healthcare
Powered by proprietary AI, Intellivisit provides decision support tools that facilitate patient-provider encounters and better outcomes.
Overview
Intellivisit sought to overhaul customer acquisition. Like most startups, Intellivisit’s employees initially wore many hats. But once high growth kicks in, a single person is not enough to manage content, marketing, demos, and sales.
Intellivisit sought to redesign and scale its user acquisition process while revamping their customer acquisition efforts with more structure, tracking, and analysis.
In less than a couple of months, Intellivisit had an entirely revamped website and a clear trackable customer acquisition strategy. The benefits of these radical changes are still being realized and we continue to work closely with the Intellivisit team to further optimize and scale.
Results
What Intellivisit says about us
"Disruptive Labs worked with us to consolidate our efforts and establish KPIs to track our progress. They also helped us refine our narrative, messaging and marketing materials. Overall we had a terrific experience with them. They are basically part of the team and we love working together."
What we did
1. Website redesign and branding
Positioning & branding
Having found product-market fit and refined the actual AI infrastructure, the company was finally ready to speed up growth. But having a somewhat outdated website with little information was not exactly ideal for a cutting-edge medical AI platform.
Together with the team, we revamped the overall positioning with a new color palette, typography, and a modern design to give the site a modern feel.
Responsive & fast
To ensure maximum benefit from the new design and meet a tight deadline for a trade show, in less than 6 days we rebuilt the entire website using modern technologies - namely Node.js and React.
This ensured the site was blazingly fast and responsive for all device sizes, with 5x decrease in the initial page load time compared to the old site! This in turn immediately decreased bounces and increased conversions.
2. Growth funnel & tracking tools
Growth funnel
To begin the process of revamping customer acquisition, we broke down the full Intellivisit funnel into stages and analyzed all the previous marketing and outreach efforts.
Combining this information with our extensive experience, we identified key bottlenecks and devised targeted A/B testing initiatives to increase conversions and allow for faster scaling to new markets.
Tracking tools
We then sought to set up the necessary tools to test, measure and improve our hypotheses. In this case, we were targeting medical executives at hospitals and care centers using email as the initial medium.
HubSpot was as a natural fit to start with low volumes. Email delivery, open, and click rates were all set to be carefully monitored and tracking/analytics tools were added to custom landing pages to track conversions.
3. Email campaigns & A/B testing
Automated email reach out
With a structured plan and appropriate monitoring tools in place, we started our email outreach. Soon, hundreds of emails were going out daily and landing in the inboxes of medical executives.
In little more than 3 weeks, we were able to improve open rates by more than 80% and reply rates by more than 250% and counting.
A/B testing and experimentation
We then made sure to pair our email efforts with effective landing pages and useful resources to convert prospective leads.
A big part of such efforts was the constant A/B testing and experimentation on landing pages which lead to a significant increase in reply rates.
Accelerate Growth
If you are looking to accelerate growth and scale your company, we’d love to connect.